Introducing: noho move

Chalk up another one for New Zealand being at the forefront of Good Design – that being: design that not only looks good, but also does good – for people and planet.

Dining tables used to just be for dining – somewhere you’d sit for maybe 30 minutes, a couple times a day. But increasingly, the dining table has become a place we spend hours at a time – it’s a makeshift office, it’s a homework station, it’s the place we stretch out a lazy Saturday morning with a second coffee, or debrief the day’s events over wine. Despite the evolution in the way we use modern dining chairs, they’ve never had (proper) ergonomic consideration. Not in the sense that office chairs have, anyway. And office chairs, while designed for many hours sitting, aren’t exactly stylish. Until now…

The noho move has been designed to sit in comfortably for hours, and look good doing it – at your dining table, or maybe in your aesthetically-pleasing workspace (I’m ordering a white one for my desk.)

That lovely subtle texture you see in the body of the chair? That’s actually a patented new design called an auxetic mesh, and it expands – in four directions – as you move. As you relax back, sit forward to focus, or shift in your seat, the move chair rocks and flexes, cradling and complying with your body, responding dynamically to your movement. So it not only allows your body to move, it encourages it. It also eliminates pressure points, and improves your body’s circulation. They’re saying now that sitting is the new smoking, right? Well, we can’t all quit sitting, that’s not practical. So we need chairs that reduce the tension and pressure in our bodies and hold us in good healthy postures, but let us feel comfy doing it.

OK, so noho’s move chair looks good (tick) and feels good (tick), but let me tell you about how it does good…

Behind noho is co-CEO, dad and dreamer Richard Shirtcliffe, former boss at Coffee Supreme, and Tuatara Brewing and Phil & Ted’s before that. He has a legacy of building big little brands that redefine categories, and noho is no different.

While surfing with his family in Indonesia, Richard was shocked by the gross amount of plastic waste in the water. He and his wife Sarah began discussing how they could contribute, commercially, to a solution, by disrupting a consumer category with products made from reclaimed ocean waste. Back in New Zealand, Richard connected with old friend Richard Cutfield, a director at internationally award-winning NZ design studio Formway. For decades, Formway have pioneered performance ergonomics in office furniture; their team are considered world leaders in this space, designing chairs for the likes of Knoll and Natuzzi. And as fate would have it, they’d spent the prior four years working on a concept to bring their office innovations to home furniture…

Two years later, and the noho brand and noho move chair have just launched. The product of Formway’s design and engineering innovations and the two Richards’ bold vision for noho, it offers incredible ergonomic comfort in a clean, contemporary form, and is made entirely from reclaimed plastic – specifically, an eco-nylon created from discarded fishing nets and carpets, rather than from crude oil. (It can also be recycled and remoulded again and again; it’s endlessly regenerable.)

There’s always been an embarrassing level of waste in the furniture industry, most obviously in the use of materials but also in the business model – a bloated supply chain not only takes way too many resources to get from production to your place, but also stacks margins-on-margins to the point where anything of real quality is priced completely out of reach. Noho wants to make high-end, high-performance design as accessible as possible, so the brand has cut out the middlemen and sells direct to consumers.

noho move chairs are made right here in New Zealand (using 82% renewable energy, btw), and are also packaged using 100% recyclable materials. They come in black or white, with a range of optional coloured toppers that are made from recycled and sustainably sourced NZ wool. Ooh and also – if you want to see exactly how a move chair will look in your space, the noho website has an augmented reality tool to use. Fancy.

Noho move chairs are currently available (with free shipping) in New Zealand and throughout the USA – other countries coming soon.

noho website + online store  /   noho Instagram


Spatial Studio

Segment Low No. 8 – with eight gorgeous big legs and a bronze trim (see that?).

Segment Side 02 has a curved antiqued brass base and a fine marble top

This first Spatial Studios collection includes a line of marble-topped tables with a mix of oak and bronze/brass legs

Segment Console – with 3 push-to-open cupboards each with adjustable shelves. Love the thin oak battens.

My fave, Segment Low No.6

Segment Side Table 01, in Oak. 

This furniture from New Zealand’s Spatial Studio stopped my eyeballs in their tracks, and I just had to share with you all…

While Spatial Studio is normally kept busy creating beautiful residential and retail interiors, founder Kristen Basra (winner of the Emerging Design Professional Award at last year’s Interior Design Awards) actually specialises in bespoke cabinetry design, and designing furniture is a natural progression of her craft. Our Level 4 Covid lockdown turned out to be the perfect creative incubator for Kristen – she finally got the time to make a long-held dream a reality, designing her debut furniture collection.

Every piece is handmade in New Zealand, and every material is customisable – it’s a Choose Your Own (Design) Adventure with stone finishes, timber and stains, metal accents, and sizes. Now that the debut collection is launched, Spatial Studio are aiming to release new items twice yearly, as Kristen is continually inspired by design and interiors around the world.

My head is gone for the Segment Low Table 06 with its six (yes, six) thick legs in turned solid oak. It’s curvy and playful, but still so refined. Explore the complete Spatial Studio’s collection here, and follow them on Instagram @spatialstudio to see what Kristen comes up with next…


Kin + Harlem


One thing we’ve been sadly lacking is a decent variety of New Zealand designed-and-made shelving options. COME THRU ZAVEDO!
The New Zealand design team have come up with a veritable Choose Your Own Adventure solution for shelving…

Kin is a super sleek, modular shelving system that comes in single shelf, double shelf, four and five shelf options, and in two widths. I want one in my kitchen as an open-shelving option, k? Thanks. The finish is matte black anodised and there’s not one screw in sight.

Harlem is a shallower shelf (I’d call it a ledge) in white or black, also in two widths, that fastens to the wall through a couple of good looking discs. Choose to have the discs the same colour as the ledge, or a contrasting finish, including brass.

Zavedo also have a bunch of other design niceness – go see here.


Arcade + Isabella

Isabella Chairs (above) and Arcade Daybed in the new Newmarket Simon James store. Photography Simon Wilson.


New from NZ furniture denizen Simon James, the Isabella Chair, the Arcade Sofa (which is modular, so you can design the shape and size that best fits your space) and its smaller sister, the Arcade Daybed. The Isabella chair would be perfect as a lounging chair in a master bedroom, if you’re fancy like that. All of the pieces can be finished in various colours and fabrics.

If you’re in Auckland, Simon James now has a concept store in Newmarket (Kent Street – opened late last year), where you can view these babes and others IRL.




© The New