Being sort of a shallow aesthete, I admit Ārepa first caught my eye because I thought their packaging design and imagery looked super nice. But the brand – cool as it is – actually pales in comparison to the real design story going on here…
Ārepa is New Zealand’s first mental clarity drink – created by neuroscience, and sourced purely from nature. It’s taken over four years of research and clinical testing to develop, and is the brain child (come on, I had no choice) of young New Zealand entrepreneur Angus Brown, in partnership with world renowned neuroscientist Dr. Andrew Scholey.
Together, Angus and Andrew have come up with a unique, clinically-backed formula that targets alpha brain waves (alpha waves are the ones associated with ‘flow’ – a state of being relaxed yet mentally alert). The duo designed Ārepa – the Maori word for Alpha – to support concentration and mood, and to reduce brain fog, tension and fatigue.
One of the heavy-hitters in the line up is an extract from the bark of New Zealand Pine. Clinical trials are showing Enzogenol, as it’s now known, to be pretty freakin’ amazing at improving cognitive function. It’s also a powerful antioxidant and anti-inflammatory, many, many times more powerful than Vitamin C or E. Another key ingredient in the formulation is L-Theanine, a rare amino acid found in green team, that in trials has been shown to reduce stress without drowsiness, improve sleep, heighten mental clarity and reduce the negative effects of caffeine.
Ārepa is 100% plant-based, made in New Zealand, caffeine free, and is packed with polyphenols and antioxidants. It also tastes good, thanks a base of organic Hawke’s Bay apples and Canterbury blackcurrants.
Studies have shown that, on average, people notice an effect 20-30 minutes after drinking Ārepa, and the effects last up to four hours.
Ārepa is available at Farro Fresh stores (and no doubt more stores to come this year) or you can buy it online at drinkarepa.com