Young New Zealander designer Sian Richardson was travelling around Canada for a summer, wondering what was next for her in life and work, when the idea for The Unmistakable Effect came to her. A magazine to, in her words, get people stoked on winning at their own game. As Sian says: “We spend way too much time thinking about what other people think of us, or living life a certain way because we think we should, or just because that’s how it’s always been done… when in reality we can – and should – do whatever the hell we want.” GURRRRRRRRL. Yes.
She launched into creating a magazine based on this philosophy, and in just over a year has put out fourteen digital issues of The Unmistakable Effect. Amazing how productive you can be when you lean in to your passion. Each issue runs to a theme – I’ll give you a couple examples: Issue 01, No Apologies, is about doing things on your terms and being ‘selfish’. Issue 07, Inspiration vs Imitation, talks to creatives about their own experiences with people ripping off their work, and how they approach inspiration. Every issue includes interviews with inspiring, trailblazing women from every sphere (not just the creative world), resource round-ups that relate to the theme, a regular column where Steph Jagger jams on people’s big life questions, and more.
The interviews in The Unmistakable Effect are with women from every sphere – Rachel Ricketts is a writer and grief coach with an online platform that supports people through loss
New Zealand amputee model and fitspo, Jess Quinn
Issue 12 brings together the entire founding vision of the magazine – Winning at Your Own Game
– for a special print edition. Sian enjoyed the process so much that The Unmistakable Effect will be a quarterly print magazine going forward.
The digital version of The Unmistakable Effect. All 14 past issues are available to buy here.
For Issue 12, Sian created a special print edition of the mag. She loved the process and result so much that The Unmistakable Effect will be, from now on, a quarterly print magazine (with a digital version still available each issue for you thumb-swipey types).
If you’re after some inspirational summer reading, all 14 digital back issues of The Unmistakable Effect are available to purchase (individually or bundle those babes) here.