01.04.2019

The Next Best Thing



Way back in 1890, a New Zealander pioneer invented and patented the concept of instant coffee. And now, one of the brands that’s been instrumental in putting New Zealand at the forefront of coffee culture, is re-inventing this Kiwi invention. It’s Coffee Supreme‘s new Instant. And they’re calling it the Next Best Thing (for when you can’t have the best thing).

They’ve sourced a coffee from the Yacuanquer region in Colombia, roasted it, brewed it, and freeze dried it. No additives or fillers, like other instants can have. Instant coffee with traceability? Nice.

Sold in a little box of 7 sachets. Designed for adventures, or for when you go places you know the coffee is bound to be rubbish (hotel rooms and airlines, this side-eye I’m doing is for you).

Relevant to The New’s interests thanks to the always-on-point Coffee Supreme brand visuals and packaging design.

Keen to fire up the Zip and put some in your Arcoroc mug? Available online here.

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