It’s the Christmas Hamper, reinvented. No wood shavings or cellophane (or worse, red cellophane! Abomination!) here – this is a contemporary hamper for people with great taste, designed by NZ’s premium purveyors of artisan food, Cook & Nelson.
Actually, the word hamper is misleading. What you’re getting (or, giving) here is a bespoke collection of individually crafted packages showcasing some of the world’s most sought-after speciality foods.
A perforated tab around the side of the box (LOVE that cobalt blue) slowly opens the parcel, to reveal a further ten brightly patterned boxes, each one adorned with a striking graphic pattern based on the flag of the city in which the enclosed product was created. So clever.
Hat tip to NZ designer and ‘cardboard engineer’ Mat Bogust of Think Packaging, who came up with this very cool slow-reveal box concept, that gives each product its own deserved moment to be appreciated.