First-Rate from Fuman


Superb branding and collateral by NZ design practice Fuman (website | insta) for The Collective Force, a New Zealand agency representing some of New Zealand’s finest photographers, videographers and content producers.

Little details noticed and appreciated: the emphatic full stop at the end of the logo/wordmark; the exploded letterforms used as graphic elements (and die cut frames for the photography behind); the fact that they developed a full typeface for the client (and a custom type treatment for each photographer in their stable); and the purposeful use of monochrome colours, blind embossing and uncoated stock – so the photography really shines in contrast.  Overall a strong, polished and somewhat enigmatic feel – love it.



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