Flora + Foto

Edited: before you tuck into this story, I want to share something with you. Hannah’s baby girl Frankie has just been diagnosed with Leukemia and taken to Auckland for treatment. Katie has started a Give a Little page to take the financial pressure off Hannah and her husband during this awful time, as they are both self employed. Here’s the link if you’d like to donate, thank you.

When I spotted the work of young New Zealand women Katie Barclay and Hannah Whitehead on the gram, I just had to share it with you. Together as Flora + Foto, they style the most INCRED natural backdrops and installations, and capture candid, special moments in life. I want a re-do of my wedding. I want to birth a baby.

Hannah and Katie are  childhood friends who lost touch then reconnected a couple of years ago, finding their lives were taking similar direction with marrying and having babies quite young, and both working in the creative field. Hannah has a background in graphic design and has been a photographer since the age of 15, developing it into a full-time job with loved NZ brand Jamie Kay over the last couple of years. Katie is a qualified event planner and stylist, who fell in love with florals, and now owns floral styling business Little Leaf Florals. I feel like I’ve said Florals too many times now.

They started Flora & Foto with the intention of it being just a hobby – something to keep the creative synapses firing while they were both off work on maternity leave; a chance to collaborate together. They’re making such magic – and having such an awesome time together in the process – that it’s now thriving as a business.

Flora + Foto are available to travel all over New Zealand, and offer editorial and product styling and photography.  You should most definitely book them.

Flora + Foto Instagram   /  Facebook

Oh my sweet lord, this arch/arbour

what is life though

Woodland magic

*Starts dreaming up an event to host just to get Katie to style it and Hannah to shoot it *

Always wear your wildflower crown

LOVE this Toi Toi backdrop. Flora + Foto run mini shoot days – creating a backdrop and shooting multiple people throughout the day – an affordable way for families/couples to get styled photos.

Product launch imagery created for Little Co – Images © Flora + Foto and Little Co



The Unmistakable Effect

Young New Zealander designer Sian Richardson was travelling around Canada for a summer, wondering what was next for her in life and work, when the idea for The Unmistakable Effect came to her. A magazine to, in her words, get people stoked on winning at their own game. As Sian says: “We spend way too much time thinking about what other people think of us, or living life a certain way because we think we should, or just because that’s how it’s always been done… when in reality we can – and should – do whatever the hell we want.” GURRRRRRRRL. Yes.

She launched into creating a magazine based on this philosophy, and in just over a year has put out fourteen digital issues of The Unmistakable Effect. Amazing how productive you can be when you lean in to your passion. Each issue runs to a theme – I’ll give you a couple examples: Issue 01, No Apologies, is about doing things on your terms and being ‘selfish’. Issue 07, Inspiration vs Imitation, talks to creatives about their own experiences with people ripping off their work, and how they approach inspiration. Every issue includes interviews with inspiring, trailblazing women from every sphere (not just the creative world), resource round-ups that relate to the theme, a regular column where Steph Jagger jams on people’s big life questions, and more.


The interviews in The Unmistakable Effect are with women from every sphere – Rachel Ricketts is a writer and grief coach with an online platform that supports people through loss

New Zealand amputee model and fitspo, Jess Quinn

Issue 12 brings together the entire founding vision of the magazine – Winning at Your Own Game
– for a special print edition. Sian enjoyed the process so much that The Unmistakable Effect will be a quarterly print magazine going forward.

The digital version of The Unmistakable Effect. All 14 past issues are available to buy here.

For Issue 12, Sian created a special print edition of the mag. She loved the process and result so much that The Unmistakable Effect will be, from now on, a quarterly print magazine (with a digital version still available each issue for you thumb-swipey types).

If you’re after some inspirational summer reading, all 14 digital back issues of The Unmistakable Effect are available to purchase (individually or bundle those babes) here.


The Unmistakable Effect website  /  Sian Richo Instagram


One to Watch: Connor Pritchard

Just a little of Connor Pritchard’s photography

Hawke’s Bay-based, globally-roaming Connor Pritchard is only 18, but has already racked up work for New Zealand’s best emerging musicians, and some big brands including Nike.

So how do you get that sort of cred while still in your teens? It starts with being lucky enough to discover your passion at a young age, and then pouring every bit of spare time and spare money into what you love to do – because passion won’t let you leave it alone. Connor started making films around age 13/14, teaching himself everything he could about videography and photography through literally thousands of hours of practice and online tutes. After years of obsessively honing and building on his craft, he decided to leave school early, to pursue his own creative path and establish his own name and brand. People say all sorts of stuff about Millennials, but I personally love smashed avo, and I champion anyone ballsy enough to embrace and chase who they dream of becoming.

Knowing projects wouldn’t jump into his lap (even with an Insta following of 8,000+ and growing), he decided to make his own luck, and spent hours contacting different labels and artists. He’s since directed and shot music videos and shorts for the likes of Omega Levine, SWIDT, Baynk, The Black Seeds, and more. He’s one to watch, for sure.

Music video for NZ rising star of EDM, Baynk

Connor’s take on Chengdu, China

Connor has just returned home after a year travelling Europe and China with artist Raiza Biza, capturing every show, every moment. The entire trip was self-funded, by the way – through old fashioned hard work. He’s condensed what he describes as a year of complete craziness into a 40-minute film, Here’s A Story, which will be premiering next week (Nov 26th) in Napier. Tickets and details here – you should go if you’re in town.

Like with everything I share on The New, I hope Connor’s story inspires you. There has never been a better time to make a living from your passion. Too-young-too-old-too-whatever…  none of that matters. What matters is grit and late nights and loving something so much you’d still do it without finances or followers.

If you want to hire Connor, or follow his career:

ConnorFilms website  /  Instagram



Rest Area

My personal favourite from the series – Pipikiri





Hawea, by Rakai Karaitiana


A mid-week Rest Area for you – the photography of Napier-based Rakai Karaitiana. Rakai is the very definition of multi-disciplinary designer, and I’ve admired him for many years. As well as being the art director behind some of the region’s best brand identities, he is a letterpress and screen-printing specialist, a textile and fashion designer, and the co-founder of Napier design destination Aroha + Friends).

Rakai recently partnered with our friends at endemicworld to hold an exhibition of his photography – a body of work titled Rest Area.

Rakai’s work is influenced by his lifetime love of the ocean, a childhood spent exploring the isolated breaks of the East Coast (summer roadies with his dad and siblings in the family falcon station wagon), and his exposure to the painted Ringatu marae of the east coast.

Atmospheric and evocative, these images remind me a little of the iconic, hand-tinted New Zealand photography by Whites Aviation (produced in the 50’s and 60’s and now collectors’ items) or a 19th century oil painting. I love that these photographic landscapes are making their way back into contemporary homes.

These prints and more from the Rest Area series are all available now from endemicworld.

© The New