Meredith Crawford (47) and Toni Gale (30) were work wives at a bedding and homeware company for years. Through their friendship, they discovered not only a similar taste in and obsession for interiors, but a shared dream to one day have their own linen brand. It wasn’t until after they parted ways professionally that they released how much they missed and loved working together, and started thinking about how perfect a team they’d be – a designer and a marketing consultant – if they joined forces.
While each maintaining their own freelance careers, they started a side hustle – to build a brand of their own. Toni is actually a qualified textile designer, and having worked for several homeware and interior companies in her career was able to bring a solid knowledge of the industry and production processes to the project. The two poured every spare moment into development and design, including a painstaking search for suppliers who could manufacture their products beautifully, ethically and sustainably. Then, in November last year, Toni and Meredith took a leap of faith and launched their brand, Homebody.
Archie cushion (like the other Homebody styles, Archie also comes in a large Euro, standard pillowcase, and a linen throw)
Homebody is a casual-contemporary range of pillowcases and Euros, cushions and throws, in four debut styles designed by Toni – Cruella, Daisy, Fleur and Archie. They’re intended to be mixed and matched together, or added to your bedding basics. I’m especially digging the soft painterly strokes of Archie, and the way Toni has turned a bushel of hydrangeas into a more abstract textile pattern in Fleur.
Everything has been printed on our fave fabric, linen. We all know how yummy real linen looks and feels, and how durable it is (and how it gets even lovelier with age), but did you know it’s also more of an environmentally-sound choice than cotton? The flax plant requires much less energy and water resources to produce than other fabrics, and the entire plant is used, leaving almost no waste footprint. Linen is also naturally biodegradable and recyclable. There’s very little (no) choice out there in real linen that’s not plain Jane… Homebody have a carved a cool statement-print niche here, and I’m excited to see what they do next.
Actually, what they are going to do next is release a new series of prints – they’re working on those at the moment. They’re also planning some new products, too. Who run the world? Work Wives.