A Photographer’s Eye


New Zealand Wedding photographer Sam Donaldson has turned her talent for capturing scenes to a new extremely-limited-edition collection of fine art photographic prints. Just 10 of each print will be produced, printed on heavy cotton rag (gallery quality, with a 100 year archival rating) and numbered and signed, in sizes from A4 up to A0.

These landscapes remind me of the iconic New Zealand photographs taken by Leo White in the in 40’s and 50’s. Whites Aviation images are mid century classics, and these images have that timeless, grand quality too, don’t you think?

See the full collection of Sam Donaldson fine art prints here.


Counter Journal

Independent publishing is on the rise again and the latest design-lead magazine to come out of New Zealand is Counter Journal. With Issue One just out on shelves now (after the success of the Pilot Issue earlier this year) I thought it was a good time to intro you to the people behind the brand and the content inside the cover!

The founders of Counter Journal are young couple Zack Holmes and Bonnie Brown (Bonnie is a well-established artist, follow her on Insta here), and they put each issue together from their home studio in Mount Vic, Wellington.

Zack and Bon’s aim with Counter is to share the ‘most interesting stories you never knew you wanted to read’ – interviews, short stories, musings, opinion pieces, articles and research features – along with beautiful illustrations, and editorial and documentary-style photography. Released quarterly, Counter Journal features content from contributing writers, photographers and artists from New Zealand and abroad.

Issue One – out now

Counter Journal Pilot Issue



Counter Journal website – buy online or subscribe


Counter Journal Instagram


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Enlightened Beauty

New beauty brand Aleph is a trifecta of things I love and celebrate on The New: design-led, category-disrupting New Zealand brands, visionary New Zealand women at the helm of said brands, and – of course – modern, minimalist packaging and aesthetic.

In founding Aleph Beauty, Auckland makeup artist Emma Peters is realising a long-held dream. A dream to create a multi-functional makeup line, made here in New Zealand, that acts as much like skincare as it does cosmetics, without harming the planet, animals or the people wearing it.


My minimalist heart beats for simple stylish packaging. 

Debossed glass jars for the win

The Aleph range is a capsule collection, for those of us who want less products, that do more. The Foundation (in four shades – more coming) self-adjusts and is also a full-coverage concealer; the Radiance cream can be mixed with your foundation to give an ethereal glow, used as an eyeshadow, or applied to the high points of the face as a highlighter; and there’s a dual Lip/Cheek Tint. All the products are vegan (including the Diffuser Brush), and contain active skincare ingredients for antioxidant, anti-aging benefits, like algae extract, co-Q10 and an extract from NZ’s native Totara tree.

And at the risk of this sounding like an infomercial (which it is not – I came for the packaging and identity design, I stayed for the beauty info), when you buy your Aleph foundation, you also get sent a sample of the colour you have selected, so you can try it on your skin before opening the full product. You also get to choose a second sample (lighter or darker) to test alongside the colour you have selected. Then, if the full-size colour you ordered isn’t right, Aleph let you send it back, and they send out your new colour choice at no charge.

Congratulations Emma, there’s so much to love here.

Aleph Beauty online store  /  Aleph Beauty Instagram


New Zealand Designer – Natasha Mead

Stopped by the portfolio sites of one of my favourite New Zealand designers – Natasha Mead – and found a bunch of beautiful work I’d not seen before. A freelancer for a number of years, Natasha is now also part of a boutique but full-service studio, 1/1  (1 of 1 Studio – great name) with fellow designers Joe Swann, Natalie Thomson & Patrick Daley.

Natasha’s work (brand identity, packaging, printed assets and more) for organic skincare line, LESSE. 

Beautiful e-commerce for NZ store Everyday Needs

Modernity, simplicity and blind-emboss-beauty for architect Daniel Boddam

Packaging for one of my favourite brands, Sansceuticals

More blind emboss loveliness and a signature mark for J Hannah (See much more here)

Brand identity and packaging for My Chameleon 

See more of Natasha’s work on Natashamead.com
follow her aesthetic on Instagram
See 1/1 Studio’s recent projects here

© The New