The Unmistakable Effect

Young New Zealander designer Sian Richardson was travelling around Canada for a summer, wondering what was next for her in life and work, when the idea for The Unmistakable Effect came to her. A magazine to, in her words, get people stoked on winning at their own game. As Sian says: “We spend way too much time thinking about what other people think of us, or living life a certain way because we think we should, or just because that’s how it’s always been done… when in reality we can – and should – do whatever the hell we want.” GURRRRRRRRL. Yes.

She launched into creating a magazine based on this philosophy, and in just over a year has put out fourteen digital issues of The Unmistakable Effect. Amazing how productive you can be when you lean in to your passion. Each issue runs to a theme – I’ll give you a couple examples: Issue 01, No Apologies, is about doing things on your terms and being ‘selfish’. Issue 07, Inspiration vs Imitation, talks to creatives about their own experiences with people ripping off their work, and how they approach inspiration. Every issue includes interviews with inspiring, trailblazing women from every sphere (not just the creative world), resource round-ups that relate to the theme, a regular column where Steph Jagger jams on people’s big life questions, and more.


The interviews in The Unmistakable Effect are with women from every sphere – Rachel Ricketts is a writer and grief coach with an online platform that supports people through loss

New Zealand amputee model and fitspo, Jess Quinn

Issue 12 brings together the entire founding vision of the magazine – Winning at Your Own Game
– for a special print edition. Sian enjoyed the process so much that The Unmistakable Effect will be a quarterly print magazine going forward.

The digital version of The Unmistakable Effect. All 14 past issues are available to buy here.

For Issue 12, Sian created a special print edition of the mag. She loved the process and result so much that The Unmistakable Effect will be, from now on, a quarterly print magazine (with a digital version still available each issue for you thumb-swipey types).

If you’re after some inspirational summer reading, all 14 digital back issues of The Unmistakable Effect are available to purchase (individually or bundle those babes) here.


The Unmistakable Effect website  /  Sian Richo Instagram





Summer Loving

Styling Alice Lines & Sam van Kan; Photography Simon Wilson

It’s the Dec/Jan issue! HOW DID THIS HAPPEN? Meh, I may have aged another whole year in what feels like two months, but at least I have midday swims, dining outdoors, sun-kissed skin and legitimately wearing sunnies at 6pm to look forward to! Oh, and a little refresh at home that I’m planning, with some inspiration from Homestyle’s Summer Loving issue.

This bathroom sink! Photography by Pernille Kaalund

Just one of many babe’n homes in the latest Homestyle. A 1800’s cottage renovation, in an old fishing town just outside Copenhagen. Owned by an interior designer Louise Kamman Riising.

Photography by Bonny Beattie

As always, there’s the best New Zealand homes hiding out in the pages too – this is the Hamilton home of Jacinta Stevenson, the founder of contemporary knitting brand Plump and Co.

Teeny tiny tiles for the luxury-spa-at-home win. Photography Simon Wilson

And my fave home tour this issue – this Auckland home where the interior design risks they’ve taken (like the super-dark kitchen) have paid off, maj.

Get your copy (actually, get yourself a subscription so you can feel flash when each issue lands in your mailbox a week earlier than the peons get it. #lifehack because it saves money but feels so, so good.)



Grazie, Grassie

It’s here! My most favourite time of the year! The time when all the new year diaries start coming out and I can studiously judge and rate them all, assessing the merits of each, before buying more than one person actually needs! (It’s an affliction.)

So that you can judge and rate these beautiful 2018 journals – from young NZ designer Gracia Galias and her new brand Grassie – let me share all their details: Three colourways (deep green, sand beige and tan peach), week to a spread planner, rounded corners, not-one-but-two ribbon markers, nice thick hard cover (no curly corners – good), beautiful minimal month planner at the start of every month, goal planning pages at the front, a nice big section (basically a whole extra notebook’s worth) of both lined and blank notes pages at the back, more monthly planner pages for projects, space for lists of things you want to see/buy/read etc, aaaannnd *takes a breath* a pocket folder in the inside back cover. I’m no easy judge, but Grassie, you’ve got four yeses; you’re through to the next round.

Also, for $5 extra (bargain!), you can have your diary monogrammed with up to four characters. I think we can all agree, this kicks the score up to an almost-perfect 9.5.

Available online from Grassie.co or Sunday Homestore


Here Comes the Sun – Homestyle Preview

Blush and woven textures pair beautifully
Styling by Juliette Wanty, Photography Wendy Fenwick

Hi, my faves. If you know me, you know I’m an open book. But that’s not the book you were asking to read when you come here, so I don’t share personal bits often…

I’ve had a rough couple of months. A broken ankle, and then a broken heart. I’ve been in a cast up to my knee (washing yourself with a flannel for 8 weeks is – ahem – humbling) but – much more significantly, because bones heal and not being able to walk actually just makes you really, really grateful for your normal ability to do so – I had to say goodbye to my very best friend, my faithful little shadow for over a decade, my dog Company.  So I’ve felt broken, and pretty empty, the past few weeks. But this morning, I literally woke up to the sound of birds singing, the sun was streaming through my bedroom window, and I had this little tune in my head:

Here comes the sun (doo-doo-di-doo), here comes the sun, and I say… it’s all right…

And instead of working, I’ve spent this morning sitting in a patch of sunlight with a coffee, reading the latest Homestyle (I subscribe – you should too – it’s like a little gift you send yourself every 8 weeks!).
Let me share some highlights with you:

This bespoke suspended shelving (designed by the home owners) is a great idea for adding
storage to a small kitchen, without sacrificing light

Photography by our friend Michelle Weir

As per, Homestyle takes us through a bunch of inspiring, real New Zealand homes. This was one of my faves this issue – a sunny bungalow belonging to young Auckland parents Sarah and Danny Carlsen. Their place is a testament to what you can do on a budget – keeping the palette simple, and layering custom pieces and creative ideas (like the way they’ve done that floor tiling, above) with op shops finds (like vintage chairs, given a quality paint job) and good basics.

Styling by Juliette Wanty, Photography Wendy Fenwick


It’s also Homestyle’s annual Kitchen & Bathroom spesh, and their stylists have created a very cool selection moodboards to suit all sorts of aesthetics – so if you’re planning or just fantasising about a kitchen refresh, you’ll definitely want to pick up this issue.

This might be my fave home tour from any magazine this year – a reno’d bungalow belonging to some very stylish newlyweds. You guys know how much I gravitate toward a simple white interior, but what’s so cool here is that they’ve taken that very clean, contemporary base and created a casual coastal-boho vibe, thanks to their choice of homeware, textiles and art. LOVE this.

Styling by Kerrie-Ann Jones, Photography by Maree Homer

Photography by Michelle Weir for Homestyle

This bedroom above is from the small inner-city apartment of a NZ graphic designer. But thanks to his collection of houseplants, his home feels less like part of the concrete jungle and more like a greenhouse sanctuary. Little tip for you from the story: to find established plants, get out your weekend paper and go garage-saleing. Also, TradeMe is full of people trying to get rid of their over-sized, unkempt plants.


The October/November (how did that happen?) issue of Homestyle magazine is out on shelves now. Get yourself a copy, find a little patch of sun and give yourself some Vitamin-Me.

© The New