12.05.2020

Work Wives and Homebodies


Meredith Crawford (47) and Toni Gale (30) were work wives at a bedding and homeware company for years. Through their friendship, they discovered not only a similar taste in and obsession for interiors, but a shared dream to one day have their own linen brand. It wasn’t until after they parted ways professionally that they released how much they missed and loved working together, and started thinking about how perfect a team they’d be – a designer and a marketing consultant – if they joined forces.

While each maintaining their own freelance careers, they started a side hustle – to build a brand of their own. Toni is actually a qualified textile designer, and having worked for several homeware and interior companies in her career was able to bring a solid knowledge of the industry and production processes to the project. The two poured every spare moment into development and design, including a painstaking search for suppliers who could manufacture their products beautifully, ethically and sustainably. Then, in November last year, Toni and Meredith took a leap of faith and launched their brand, Homebody.

Archie cushion (like the other Homebody styles, Archie also comes in a large Euro, standard pillowcase, and a linen throw)

Fleur

Daisy

Cruella

Homebody is a casual-contemporary range of pillowcases and Euros, cushions and throws, in four debut styles designed by Toni – Cruella, Daisy, Fleur and Archie. They’re intended to be mixed and matched together, or added to your bedding basics. I’m especially digging the soft painterly strokes of Archie, and the way Toni has turned a bushel of hydrangeas into a more abstract textile pattern in Fleur.

Everything has been printed on our fave fabric, linen. We all know how yummy real linen looks and feels, and how durable it is (and how it gets even lovelier with age), but did you know it’s also more of an environmentally-sound choice than cotton? The flax plant requires much less energy and water resources to produce than other fabrics, and the entire plant is used, leaving almost no waste footprint. Linen is also naturally biodegradable and recyclable. There’s very little (no) choice out there in real linen that’s not plain Jane… Homebody have a carved a cool statement-print niche here, and I’m excited to see what they do next.

Actually, what they are going to do next is release a new series of prints – they’re working on those at the moment. They’re also planning some new products, too. Who run the world? Work Wives.

 

Homebody online store  /  Lookbook  /  Homebody Instagram

20.02.2020

Still Life


All this cosiness is courtesy of New Zealand’s Città – who’ve just launched their Autumn Winter 20 collection, Still Life.

The collection’s name is a nod to its aesthetic focus on organic shapes and tones taken from nature – think mossy green, earthy neutrals and smoky pepper. There’s loads of linen (bedding, cushions, loungewear and more), warming wood tones and hand-woven baskets. In the textile range, I’m super into all the gingham and tonal check patterns (the grown-up grid) coming through. Everything gingham all the time!

I love seeing a New Zealand brand glow-up. Città have always been strong in soft furnishings, but in the last couple of years they’ve really levelled up their range of in-house furniture and lighting (and other ‘hard homeware’ pieces), with two gifted New Zealand designers  – David Moreland and Nikolai Sorensen – dedicated to this part of the business. The curvy, contemporary Horizon coffee and side tables caught my eye in the Still Life collection, and there’s some very cool new wall hooks coming too.  They’re also expanding their edit of ceramics and glassware – I have my eye on some of the Bower ceramic canisters (it’s so hard to find ceramics with a lid! Not anymore.)

You can check out the entire Still Life collection by Città online now.

28.01.2020

Oddthing


Popping in today to share new New Zealand brand ODDTHING with you. Behind the name is young talent Henry Caird. An experienced Industrial Designer, Henry is called on by companies to conceptualise, 3d-visualise and detail-design their new products. Now he’s launching his own – with the mission that every ODDTHING  be thoughtful, good-looking, long-lasting and nice to use.

First up was the Long Light, a suspension lighting solution for hanging over different sized tables and countertops. It’s scalable by design, so you can choose the length that fits your space, up to a super-statement three metres wide. Light shines through the gaps where each module meets, and the colours are also customisable. I’d love to see this in white.

ODDTHING’s sophomore product was one of those simple-but-genius ideas born out of personal need. Henry (and his mate James Wotton, fellow creative and coffeephile) had joined the growing number of people making filtered coffee at home, but had nowhere to store their paper filters. The Paper Filter Station is available in black or white, and stores Chemex, Moccamaster or V60 coffee filters. There’s also a special Kokako Coffee version, and Henry and James have new colours planned for this year.

As ODDTHING grows, Henry is keen to introduce other designers and makers who share his passion for minimalist objects with a touch of character. Keep an eye out for an upcoming collab with a talented American designer, a new lighting product, and more homeware and lifestyle products to come.

 

ODDTHING online store / ODDTHING Instagram

04.11.2019

Baina


 

Let me introduce you to new brand Baina, founded by New Zealand friends Anna Fahey and Bailey Meredith.

I’m excited about Baina’s super contemporary approach to towelling. The aesthetic goes from subtle to sonorous, the designs playing with colour theory, texture and shape to bring a little sense of fine art, architecture or sculpture to your bathroom.

For me, design is the Art of Living Well – I believe that good design can genuinely improve the quality of your life and the lives of others – and Baina as a brand encapsulates this sentiment for me in every way. Not only is the design beautifully considered and the product premium (thick, super-soft absorbent towels), it’s a brand born of two friends who’ve decided to carve a creative and career path for themselves (and others). And everything is mindfully produced – Baina towels are 100% GOTS Certified Organic Cotton, and are made by a four decade family-owned, sustainably-progressive mill in Portugal.

Currently the Baina collection includes a reversible pool towel that’s taking me to Capri, along with big bath towels and hand towels in three aesthetic match-ups. (I can’t decide which bathroom pairing is my favourite – the pink towels with the simple texture of an arch shape stitched into them, or the reversible sage green towels, one with a fine grid, one boldly checkered…)

For Anna and Bailey, the core idea behind Baina was to create a ceremony of self-care. A shower or bath is often the only time we have to be with ourselves, no screens, no-one else demanding our attention. Having a freakin’ beautiful towel, from a brand you believe in, to extend that moment of calm and presence? Yip, totally worth the investment.

Shop Baina Online   /   Baina Instagram

 

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