The Virtue – interiors/homeware store
Fine Art Photographic Prints from Brooke & Gina’s travels
Brooke & Gina’s travel photographs on beautiful silk scarves
The Virtue Bride – a dedicated space in The Virtue for wedding planning
– photography, gowns, lingerie, floristry and event styling, all in the one place
This gown rack was inspired by the 1950’s fretwork of the streets of Cienfuego (gowns – Ritual by Brooke Tyson)
Is this not the most delicious creative space you’ve seen in a very long time? I know.
Welcome to The Virtue, an Interiors & Bridal concept store, created by Brooke Lean and Gina Fabish.
Professional photographers for over 10 years, the two started shooting weddings together around 6 years ago, finding in each other a kindred spirit with a similar photographic sensibility and the same eye for glorious things. Collaborating has allowed them to push the envelope creatively and gain more momentum as a duo than they perhaps could have alone. And with six children between them, they’ve been able to support and cheerlead for each other personally, too. As they watched the NZ wedding industry at large grow, so too did their desire to evolve their own business – to create a platform that would encompass all their passions – weddings and photography, interiors and travel, and the sisterhood of other women in business.
The Virtue was born.
The Virtue is destination store and working photographic studio, where Brooke and Gina create and sell their photography (as stunning framed prints, and now also a line of silk scarves) and a range of unique globally-sourced interior and bridal pieces – both new and vintage.
The space is situated in a beautiful old building on New Plymouth’s main street, with views of the Huatoki river and the ocean beyond. The look is a marriage of old world charm and modern design. The bones – beautiful wooden floorboards, a dramatically-high stud with rustic exposed beams – have been lovingly restored, and they sit in contrast to elements like custom neon signs (my fave is the one that just says ‘Gloriousness‘) and a solid brass counter designed in collab with Anika Rowson of Rowson Kitchens.
As well as being a retail store, it’s a place for Brooke and Gina’s clients to come and be inspired and surrounded by all things beautiful – with a full bridal styling service including wedding gowns by Brooke Tyson, lingerie by Lonely, floristry, photography and bespoke scent and candle creation. Petal & Prickle, by well-known floral stylist Sofie Park, has recently opened in the same building, just across the landing from The Virtue.
The Virtue is an inspiring, category-redefining business. I hope I’ve done this space justice in describing it.
Visit The Virtue at 12 Devon Street West (up the stairs), New Plymouth, New Zealand.