Let me introduce you to new brand Baina, founded by New Zealand friends Anna Fahey and Bailey Meredith.
I’m excited about Baina’s super contemporary approach to towelling. The aesthetic goes from subtle to sonorous, the designs playing with colour theory, texture and shape to bring a little sense of fine art, architecture or sculpture to your bathroom.
For me, design is the Art of Living Well – I believe that good design can genuinely improve the quality of your life and the lives of others – and Baina as a brand encapsulates this sentiment for me in every way. Not only is the design beautifully considered and the product premium (thick, super-soft absorbent towels), it’s a brand born of two friends who’ve decided to carve a creative and career path for themselves (and others). And everything is mindfully produced – Baina towels are 100% GOTS Certified Organic Cotton, and are made by a four decade family-owned, sustainably-progressive mill in Portugal.
Currently the Baina collection includes a reversible pool towel that’s taking me to Capri, along with big bath towels and hand towels in three aesthetic match-ups. (I can’t decide which bathroom pairing is my favourite – the pink towels with the simple texture of an arch shape stitched into them, or the reversible sage green towels, one with a fine grid, one boldly checkered…)
For Anna and Bailey, the core idea behind Baina was to create a ceremony of self-care. A shower or bath is often the only time we have to be with ourselves, no screens, no-one else demanding our attention. Having a freakin’ beautiful towel, from a brand you believe in, to extend that moment of calm and presence? Yip, totally worth the investment.