01.11.2018

Ethics + Aesthetics (Abel Perfumes Giveaway)



When New Zealander Frances Shoemack moved with her husband to Amsterdam in 2011, she left her career as a winemaker behind and embarked on a new olfactory mission – to create the world’s best all-natural perfumes. Together with fellow New Zealander Isaac Sinclair (once behind the counter at Smith & Caughey’s on Queen Street, now one of the youngest master perfumers in the world, and the only recognised master perfumer from the Australasia region), Frances has spent years developing the Abel family of fragrances.

I need to tell you a little more about what makes Abel so special. When you spray that Duty Free perfume on your skin, you’re generally just spraying chemicals onto yourself, scents created in a lab. Abel perfumes are 100% natural. Every note in every Abel fragrance is distilled from a flower or plant.

When designing perfumes with natural isolates, the creative process is much more challenging, because naturals don’t act in a linear way. They’re alive, with a myriad of facets that evolve in the bottle and even more so on the skin. Abel’s Golden Neroli, for example (using real neroli extracted by steam from white orange blossom flowers – very rarely seen in modern perfumery) took Isaac over a thousand trials to perfect. Actually, interesting side story – Frances was pregnant at the time of developing this fragrance, and found she was attracted to neroli in an almost addiction-like way. After launching Golden Neroli, they noticed other pregnant women were drawn to it in a similar way. Turns out, neroli has a long history of use in reducing the symptoms associated with hormonal changes in women.

Did you know that synthetic musk, used in 99% of all perfumes (it’s a fixative and an overall fragrance enhancer) is widely acknowledged as toxic to humans and to the environment? Not. cool. Frances and Isaac have sourced a natural musk alternative, isolated from a seed inside hibiscus flowers. That’s only one of the many ethical choices Abel has made. Another is in their sourcing of sandalwood from sustainable East Indian plantations, which assists in the re-establishment of a sustainable eco-system in sandalwood’s native home. East Indian Sandalwood, like many essential-oil bearing plants, is a threatened species (due to decades of exploitation). The more you know, huh.

I first heard of Abel back in 2013 when Frances launched her first fragrance. Recently, I’ve been searching for a signature scent for myself, found myself seeking out Abel, and noticed the brand had had a complete re-design. I love that it’s world-class but designed by a New Zealander, I love the minimalist contemporary packaging, and I love something that doesn’t compromise on ethics or aesthetics. I was excited to see the Abel collection has now grown to seven fragrances, has been noticed by the likes of Harper’s Bazaar, Vogue, Monocle and Esquire, and has stockists throughout the world (including 15 stockists in New Zealand).

I’ve ordered one for myself, and after chatting with Frances, we’re giving you the chance to win an Abel Fragrance – of your choice.

Each fragrance in the collection is named after a natural note or accord – White Vetiver, Golden Neroli, Red Santal, Cobalt Amber, Grey Labdanum, and the newest fragrance, Green Cedar (< P.S: Click each of those links, and the fragrance notes will open for you in a new page. Or visit the Abel Instagram to see Highlights explaining each scent.)

The Abel philosophy is to find the purest, most exceptional version of that natural ingredient and build it up into a complex but harmonious, distinctive and long-lasting perfume. Described as a living fragrance, they evolve on your skin, working with your body’s own natural chemistry to create a unique scent that will continually evolve throughout the day.

Competition now closed, congrats to Samantha Evans!

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